Most entrepreneurs investing time and money into a business want to see it evolve from a small business to a large and successful concern! Unfortunately, this is not always the case. While many startups fail, others go on to achieve decent organic growth and a few like Amazon scale up significantly.
Investopedia describes a scalable company as “one that can maintain or improve its margins while sales volume increases” in other words, being able to channel more through the business without increasing costs. Others define a scalable business as one whose sustainability is not completely tied to ownership in that the business has managed to grow beyond the founder by focusing on something that is teachable to its employees, valuable to customers and repeatable in a way which generates a recurring stream of revenue. In my opinion, the most general definition is simply being able to grow your business to the next level.
Whatever your interpretation, at least 3 common themes are evident in ensuring that your business can grow:
1. Focusing on the future
Do you know what is happening in the market? Are you paying attention to new trends and new entrants? What is the competition doing? Can you leverage your strengths? Are their opportunities for acquisitions? These are all strategic questions which should be considered by management/owners who have their eye on growth.
2. Being in the right place
It is important to find and establish key relationships and networks that you can tap into in order to glean information on circumstances and opportunities which may impact on your business. To some, building relationships comes naturally, but others may require an actionable strategic plan to put these relationships in place.
3. Readiness to scale up
If the failure of a competitor suddenly provides you with an opportunity to grab additional market share, would you be able to seize the moment and deal with increased sales volumes? Alternatively, have you considered whether or not your products/services, people and systems are ready for growth into new regions or markets? Consideration will need to be given to amongst other things your organisational culture and the ability of your people to deliver increased volumes without compromising on service excellence. Do you know what products/services you will be able to sell into a competitor’s installed base or into a new region and what your approach to market will be? How will your supply chain be affected if you had to suddenly increase your order size or stock holding? Will your technical support, finance and administration systems be able to manage an increase in workload on a sustainable basis? Do you have access to capital to fund an increase in working capital or a possible investment in additional/new facilities? The answers to all these questions and more, need to be factored into your strategic plans.
Are you asking yourself some of these questions? Whatever your stage of readiness, it is important to think strategically and plan for success!
In a previous article I provide further insights into the strategic thinking process.