Are you rolling your creditors? Are you “robbing from Peter to pay Paul”? Are you barely “saving” your cash to pay salaries every month rather than paying creditors or investing in the business? Is the delay in paying or the non-payment of your creditors impacting on your ability to satisfy your customers? Do your customers get their products and services on time? Are you making your revenue targets?
Are you on the Titanic?
If the above sounds familiar, then it is very likely that the time taken to convert your raw materials/stock into cash is increasing. This means that your working capital requirements are also increasing, while your accessible credit facilities are likely reducing. Your business is in trouble and your responsibilities as Captain of the ship just got more onerous!
In terms of the Companies Act, if a company is financially distressed, the board of directors is obliged to inform all affected parties (this includes shareholders, creditors, customers, employees) in writing of its reasons for NOT adopting a resolution to voluntarily place the company into business rescue. Whilst such a resolution is adopted by the board as a whole, the board will look to the CEO for a motivation on the company’s going concern assertions.
The question then arises: what should you as the CEO be looking at in this regard?
Importantly, do not delegate this exercise to the CFO and absolve yourself of all responsibility! The CFO will need guidance from you on what to expect from the business in the foreseeable future in order to prepare the necessary information for the board. Understand that the objective of a going concern assessment is to confirm that the company will be able to pay its expenses and debts as they fall due during the normal course of business. As a minimum you need to look ahead for a period of 12 months following on your balance sheet date.
The depth and complexity of the going concern assessment will of course vary depending on the nature and size of your business, but I have found the following practical guidelines useful:
1. Don’t take your eye off the ball – know what is going on in your business at all times:
In my opinion, the going concern assessment is not an exercise which should only be performed at year end – by then it might be too late for you to implement the necessary corrective action. At the risk of stating the obvious, as CEO you should at all times have a good idea of what is going on in your business. This means that you should be reviewing your management accounts at least monthly, so that you know whether or not your business is performing in line with expectations. Weekly management meetings are also a good way to stay in touch with what is happening and, importantly, what is not happening. Be alert to early warning signs indicating the need for corrective action and don’t fall into the trap of accepting “it is just a timing issue” as an excuse from your salespeople. This false sense of security will just delay critical decision-making and cost you valuable cash flow.
2. Recognise that circumstances change:
Are you preparing budgets and forecasts? The budget is a financial interpretation of your business plan and is an important tool which summarises the business’s expected performance and capital requirements over the next 12 months. It is normally prepared just before year end and acts as a roadmap for the next financial year. This is certainly one of the documents which the board will want to review when considering the going concern assumptions. Yet, far too often, the budget is filed in a drawer to gather dust! The drawer is only opened when it is time to pay incentives and bonuses – obviously decreasing the budget’s value as a management tool.
Admittedly, there are some limitations to a budget in that it is fixed at a point in time and does not take changing circumstances and performance into account. I therefore prefer to work with a rolling 12 month forecast which incorporates changing trading conditions such as lost deals, the entrance of a new competitor or a downturn in the economy. This way you have a more realistic idea of how your business is actually going to perform over the next few months. The 12 month rolling forecast also improves cash flow forecasting. It timeously highlights the need for additional cash/increased borrowing facilities which gives you more time implement any corrective measures or secure the additional financing you need before the sustainability of your business is brought into question.
3. Do some scenario planning:
Do you have a plan B and C? I have always found it very useful to spend some time evaluating alternative courses of action especially for those critical events which could make or break your budgets or your company. For example, what will happen if you lose a significant customer? What is the likelihood of this happening? Are your relationships as secure as you think they are? Can you make up the revenue elsewhere if you do lose such a customer? What other material uncertainties are facing your business? How will this impact on cash flow? If you don’t have some answers to these types of questions, your business continuity risk profile increases significantly – particularly in situations where customer and supplier relationships are deteriorating as a result of declining cash flows. Don’t lose sight of the fact that business rescue can be forced on you by the courts on application by a creditor. You don’t want to be caught unprepared because the business rescue process does not leave a lot of time for planning. Being better prepared shortens the time to action when crises do present themselves and increases the prospects of your business recovering.
4. Know how much runway you have available:
Make sure that you know how much cash your business consumes on a monthly basis when revenue remains low i.e. how long will it take for the business to run out of cash if business plan does not unfold as predicted? Don’t be surprised if it is not as long as you think! Your runway will give you an indication of the extent to which the business can withstand certain crises and weather poor trading conditions. The longer the runway, the better the chances of surviving!
5. Recognise when you need assistance:
A captain does not steer his ship on his own. He has a team of qualified people with clearly defined roles helping him to get the ship safely from one port to another. Likewise, the CEO must ensure that he has placed the right people in the right roles to ensure that the business can navigate itself through rough seas. However, it is sometimes also necessary to take on some independent advice, particularly when conflicting information is being presented and you suspect you are “too close to the problem”. An unbiased review of your strategy and performance can help to identify the bottlenecks and unbalanced risks.
If you have the above information at your finger tips, you will be able to answer any questions the board or the auditors might have regarding your business’s sustainability and its ability to continue trading as a going concern at any point in time. Let’s face it, there is nothing like a cash crunch to sharpen the senses and focus your activities – but it is far less stressful to avoid the iceberg in the first place!